I’ll tell you straight: when I saw Amazon was releasing a new Fire TV Stick 4K, the first thing I thought was “here we go again”. Because let’s be honest, the previous generation already did practically everything you need. What were they going to change? Give it a prettier remote and call it a revolution? Well, spoiler: almost.

But hold on, because there are a couple of little things that made me raise an eyebrow. And no, it’s not the usual “now it’s 20% faster!” they always throw into the specifications. Let’s break it down without the smoke.

First: the skinny design

The new Fire TV Stick 4K is noticeably thinner than the previous one. I saw it in several unboxings and yes, you can tell. Amazon boasted that it’s now smaller, and that, in theory, helps it get in the way less behind the TV. Look, it’s a practical detail, especially if your HDMI port is right up against the wall. But it’s not like the old model was a brick either. It’s an improvement, yes, but one of those you only notice when you have it in your hand.

And the remote? That’s where there’s a change. The new remote comes redesigned, cleaner, with fewer giveaway buttons. And note, because if anything annoyed me about the previous one, it was that it had buttons for services I never used and that couldn’t be reconfigured. This one seems to be going down a more minimalist path. We’ll see whether you later miss the mute button or the rewind button, but in principle it looks good.

The big detail: it’s now powered by the TV

Here’s the change that really seems interesting to me: the new Fire TV Stick 4K can be powered directly from the TV’s USB port. Yes, the dream of many: fewer cables on the floor, a single USB-C cable to the TV and done. You no longer have to look for a free outlet or deal with a dangling charger.

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But pay attention, because it isn’t magic. Not all TVs deliver enough power over USB to run a 4K stick without problems. If your TV is old or the USB port is low-power, you’ll end up plugging it into the mains anyway. And that’s when you ask yourself: why all the fuss about the cable if in the end I’m going to use the usual outlet? It’s a feature that depends too much on the TV you have. In my case, with a five-year-old TV, forget it.

Performance: the same as always, but a bit better

Amazon says the new processor is faster and the Wi-Fi is more stable. And yes, the reviews show it opens apps a touch faster and that 4K holds without stuttering. But let’s be realistic: the previous-generation Fire TV Stick 4K already handled 4K HDR without breaking a sweat. The difference isn’t going to blow your mind.

What I did notice is that the system is still just as loaded with advertising. The home screen is full of banners, recommendations and content you didn’t ask for. And that, honestly, bothers me more and more. It doesn’t matter how much power you put into the hardware if the system then fills the interface with ads. A tip: if you buy this or any Fire Stick, get your finger ready to navigate through all the promotion.

And the jailbreak thing?

I know many people look for the Fire Stick precisely to “unlock” it and install third-party apps. With the new model, the story is the same: as long as it’s the Android version and not the one running Fire OS with Vega, it can still be done. But here’s my opinion: it’s getting more complicated each time, and Amazon is putting obstacles in the way. It’s not impossible, but it takes more patience and keeping an eye on the forums. If your plan is just to use it with the official apps, don’t worry about it. If you’re going the alternative route, research carefully before buying, because not all models are equally flexible.

My honest verdict

Is the 2026 Fire TV Stick 4K worth it? It depends. If it’s your first stick, yes, it’s a well-rounded purchase: it’s fast, has a good remote, supports 4K and the skinny design helps. If you already have the previous model, don’t rush to buy it. The change isn’t big enough to justify the expense, unless you’re obsessed with the USB-to-TV cable thing or the new remote has won your heart.

And while we’re at it, a tip from someone who has tried several: if you’re going to buy, wait for a deal. Amazon tends to lower the price all the time, and there’s no hurry. Technology moves forward, but your wallet deserves a break too.

Anyway, it’s a good product, but it isn’t the revolution they want to sell us. As almost always, the marketing makes more noise than the reality. And meanwhile, I’m still waiting for someone to deign to release a Fire Stick with an interface free of advertising. Is that asking too much?

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